My approach to Social Media

Why brands need to take social media seriously in 2013

With so many social media channels available today, there are only a few which gets my focus and attention on a regular basis. I’m very specific about what type of content and effort is required for each channel and strongly Continue reading My approach to Social Media

Can brands and retail stores learn from the online digital experience?

Creating a luxury experience online

With an increasing number of shoppers using stores as a showroom before resorting to their phones, tablets and PCs to make the purchase elsewhere, what can retailers realistically do to avoid losing sales? One of the reasons that resulted in Continue reading Can brands and retail stores learn from the online digital experience?

How digital project management should be done

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The digital project management process is usually a straight-forward step by step one and by that I mean for every website build, banner campaign, social media application, the key steps never change to successfully deliver a project on time and Continue reading How digital project management should be done

Why brands need to take social media seriously in 2013

Why brands need to take social media seriously in 2013

2012 was the pivotal year that brands really started to engage with their audiences on social media platforms. The established players such as Facebook and Twitter suddenly gained some interesting competition from Pinterest, Instagram and Google + and overall this Continue reading Why brands need to take social media seriously in 2013

Why brands need Social Media?

Why brands need Social Media

Over half of social networkers follow a brand. With 40% of the 800 million Facebook users logging in every day and 500K daily new users on Twitter, social media is a growing influence in consumer lives and cannot be ignored. Continue reading Why brands need Social Media?