Can brands and retail stores learn from the online digital experience?

Creating a luxury experience online

With an increasing number of shoppers using stores as a showroom before resorting to their phones, tablets and PCs to make the purchase elsewhere, what can retailers realistically do to avoid losing sales? One of the reasons that resulted in Continue reading Can brands and retail stores learn from the online digital experience?

How to create cost estimates for digital projects?

Why we all need process!

One of the many questions that I get regularly asked, especially by junior project managers is how to create cost estimates for website projects. Why is estimating so important? Well, if you don’t estimate correctly, you are putting the project at Continue reading How to create cost estimates for digital projects?

Why brands need to take social media seriously in 2013

Why brands need to take social media seriously in 2013

2012 was the pivotal year that brands really started to engage with their audiences on social media platforms. The established players such as Facebook and Twitter suddenly gained some interesting competition from Pinterest, Instagram and Google + and overall this Continue reading Why brands need to take social media seriously in 2013

Creating a luxury experience online

Creating a luxury experience online

Why do so many luxury and premium brands fail to deliver a truly engaging e-commerce experience – where you feel the same passion and wanting as an in-store experience? I firmly believe that there is no quick solution; however with over 13 Continue reading Creating a luxury experience online